We are smack dab in the middle of the hype for the Big Game (like Valdemort only the fearless dare write the words “Super Bowl”). I have seen stories on the national network news about who will sing the National Anthem; I have heard commercials for the morning shows talking about what the commercials will be during the game; I have seen ads for how to make your Big Game party the best Big Game party ever. It seems like everywhere you turn there is a Big Game Challenge. Well here is my big game challenge – just say no – don’t watch it.
Call me crazy, but let’s be ultra radical, counter cultural rebels this year and just ignore the whole thing. Let me say that I was ahead of my time on this one. It has nothing to do with politics, I stopped watching the Super Bowl years ago. Why? Because this whole thing has gotten completely out of control. This is a football game, albeit a very big championship game, but it is still a football game. And why do people gather to watch this particular football game? Apparently they spend a lot of money on food and invite people over to watch commercials and a half-time show that would make Milli Vanilli look good! People spend time, effort and money to host a party to watch commercials? And you think I’m the crazy one here??
A number of years ago, I awoke on the Sunday of the Big Game, turned on the TV BEFORE going to church and the pregame show had already started. The game would not be starting for more than twelve hours. That day, a little light went on for me and I decided I would never watch another Super Bowl. I will flip to the station a time or two or check the score on the internet, but I refuse to watch the game. (I will make an exception if the Bengals ever make it back, but hey what are the odds of that ever happening?)
Think about it, this week we will hear all the questions about the Big Game, some might even make sense; however someone will probably come up with a gem like the one that was asked Dallas running back Emmitt Smith prior to Super Bowl XXVII. A brilliant journalist asked him, “What are you going to wear in the game Sunday?”
Admittedly many people watch the game for the commercials. This Sunday advertisers will pay over $5 million for a thirty-second commercial. For Super Bowl I, that same amount of money would have bought most of the time that the game aired. If any of the commercials are good, I can always watch them on You Tube.
Some people watch it for the half-time show which is supposedly one of the most watched events in the country. Early on, the halftime featured college and high school marching bands. Over the years the halftime show has featured Al Hirt three times, Carol Channing twice, Up With People a record four times, Michael Jackson and wardrobe malfunction sister Janet, Diana Ross, Blues Brothers and who could forget 1989 when halftime featured, Elvis Presto an Elvis impersonator AND a magician! In 2012 three million more people watched the halftime show than watched the game! Maybe this is not a championship football game with a halftime show; maybe it is a fifteen minute show with half a football game before and after it?
Just for fun – here is the Up With People halftime show from Super Bowl XVI which the Bengals actually played in. https://www.youtube.com/watch?v=pxK3qTsj_eE
Come be a rebel and join me in my quixotic quest, we can change the world one television set at a time.