We all know what is supposed to happen next Sunday although the weather may have some say in the situation, the Big Game (like Valdemort only the fearless dare write the words “Super Bowl”). I have seen stories on the national network news about who will sing the National Anthem; I have heard commercials for the morning shows talking about what the commercials will be during the game; I have seen ads for how to make your Big Game party the best Big Game party ever. It seems like everywhere you turn there is a Big Game Challenge. Well here is my big game challenge – just don’t watch it.
Call me crazy, but let’s be ultra radical, counter cultural rebels this year and just ignore the whole thing. Why? Because this whole thing has gotten completely out of control. This is a football game, albeit the big championship game, but it is still a football game. Why do people watch this football game? They watch it for the commercials and the half-time show! People spend time, effort and money to host a party to watch commercials? And you think I’m the crazy one here?
A number of years ago, I awoke on the Sunday of the Big Game, turned on the TV BEFORE going to church and the pregame show had already started. The game would not be starting for several hours. That day, a little light went on for me and I decided I would never watch another Super Bowl. I will flip to the station a time or two or check the score on the internet, but I refuse to watch the game. (I will make an exception if the Bengals ever make it back, but what are the odds of that happening?)
Think about it, this next week we will hear all the questions about the Big Game, some might even make sense; however someone will probably come up with a gem like the one that was asked Dallas running back Emmitt Smith prior to Super Bowl XXVII. A brilliant journalist asked him, “What are you going to wear in the game Sunday?”
Some people watch the game for the commercials. This Sunday advertisers will pay $4 million for a thirty second commercial, for Super Bowl I, that same amount of money would have bought fifty minutes of commercials. If any of the commercials are good, I can always watch them on You Tube.
Some people watch it for the half-time show which is regarded as one of the most watched events in the country. Early on, the halftime featured college and high school marching bands. Over the years the halftime show has featured Al Hirt three times, Carol Channing twice, Up With People a record four times, Michael Jackson and wardrobe malfunction sister Janet, Diana Ross, Blues Brothers and who could forget 1989 when halftime featured, Elvis Presto an Elvis impersonator AND a magician! In 2012 three million more people watched the halftime show than watched the game! Maybe this is not a championship football game with a halftime show; maybe it is a fifteen minute show with half a football game before and after it? Since the show is usually lip synched, maybe a great choice next year would be Milli Vanilli.
Come be a rebel and join me in my quixotic quest, we can change the world one television set at a time.